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11 November 2025
Triple E is delighted to announce two significant developments that further strengthen our global distribution network. The appointment of J&C Joel Middle East as our exclusive distributor for the GCC region and PSI Production as our official reseller across Ireland and Scotland. These partnerships mark key milestones in extending local access, expertise and support for Triple E’s world-class track and drape systems.
In March 2025, J&C Joel Middle East was officially appointed as the exclusive distributor for the GCC (Gulf Coast) region with Triple E.
As part of this new chapter, J&C Joel now holds local stock of core Triple E products including the 2Way, Erail, UniBeam track systems as well as scenery carriers and motors. This means customers across the region can access products faster and receive hands-on technical advice directly from local experts.
Our primary contacts in the region are Alistar Leak and Adam Kershaw who bring years of experience and an in-depth understanding of Triple E systems.
Having worked with J&C Joel for over three decades this partnership was a natural evolution of our long-standing relationship. Over the years, Triple E and J&C Joel have collaborated on many innovative solutions including the UniCyc system, originally developed for J&C Joel’s customer base, widely used in TV studios across Vietnam for its cost-effective modular design.
Following the signing, Triple E’s Managing Director, Lucy Edelstein, and Head of Operations, Jo Bunnell-Thompson, visited J&C Joel Middle East in April to reinforce the partnership and deliver product training. The visit also included site visits in Abu Dhabi showcasing Triple E’s systems in action at two landmark venues:
The American Community School, featuring an Erail main stage house curtain powered by an SDrive motor as well as additional walkalong tracks that transform multipurpose spaces.
Space42, a 2,500 m² event venue equipped with UniBeam walkalong tracks supporting a 15 m high curtain that works as a flexible backdrop for conferences, performances and events such as UAE Warriors.
Lucy also conducted in-depth training for J&C Joel’s sales, projects and installation teams, expanding their technical knowledge of Triple E systems. During the session, the teams reviewed past installations and were introduced to the newly developed Erail overlap arm (ERL8003), a product innovation created directly from their feedback; as well as our new award-winning demountable scenery carrier for UniBeam (UBM2901).
With J&C Joel’s established reputation and extensive stock of curtains the company offers a comprehensive one-stop solution for customers in the region. Looking ahead, Triple E and J&C Joel Europe will exhibit together at ISE Barcelona in February 2026, connecting with new audiences across Europe.
Alistar Leak, Head of International Sales, had this to say, "After many years of supplying and installing Triple E products across the GCC region, we’re proud to now be the official sole distributor. This partnership gives us direct access to the Triple E team’s support, enabling us to enhance our solutions and expand our offerings even further."
In parallel, PSI Production has joined the Triple E network as an official reseller, further expanding our presence across Ireland and Scotland.
Founded in 1996 and headquartered in Mallusk, Belfast, PSI is the leading provider of professional lighting, rigging, audio and technical production services for the performing arts, corporate events and entertainment industries. The company operates from multiple sites including Dublin and Edinburgh and is known for holding Ireland’s largest stock of professional lighting equipment for hire or sale.
Led by Managing Director Brian Reilly, PSI recently expanded its footprint through the acquisition of Black Light, a long standing Triple E customer and Scotland’s premier sales, hire, events and installation company with over 40 years of industry experience. Black Light’s impressive portfolio includes projects for Trump Turnberry, Edinburgh’s Hogmanay celebrations, the Edinburgh Festival Fringe and retail installations for Arsenal and West Ham United.
As of 1 April 2025 Black Light Production Services Ltd officially merged with PSI Production Services Ltd, bringing together decades of expertise under one brand, PSI Production.
As a Triple E Reseller, PSI will:
Hold stock of UniTrack and UniBeam systems for faster regional delivery.
Receive technical training from Triple E to ensure their teams are confident in all aspects of our product range.
Benefit from enhanced visibility through Triple E’s website and marketing platforms.
Triple E’s team visited PSI’s Dublin and Belfast headquarters in March to meet staff, tour facilities and deliver comprehensive product training. Further sessions are scheduled to support PSI’s fitters, draughtsmen and project managers in mastering Triple E’s design principles ensuring efficient, high-quality installations and exceptional customer service.
With PSI’s strong presence across Ireland and Scotland, customers can feel confident they are supported by knowledgeable, experienced professionals with deep expertise in the entertainment technology industry.
David McKeown, Estimation & Design, at PSI added, "PSI is delighted to build on the strong partnership, our colleagues at Black Light Production Services have enjoyed with Triple E over the years. This collaboration now extends to the island of Ireland, where we’re proud to represent Triple E as the official distributor for both Ireland and Scotland. Together, we’re bringing Triple E’s full product range, along with their outstanding service and support to customers across these markets."
The appointment of J&C Joel Middle East and PSI Production represents a major step in Triple E’s commitment to expanding local availability, technical support and customer care worldwide. Both partnerships bring decades of experience, regional insight and trusted industry reputations that align with Triple E’s mission to deliver innovative, reliable solutions for every stage and performance space.
