Nimlok at the B2B Expo in London

Every year our client, Nimlok, a leader in exhibition design and build, brainstorms a fresh theme for the B2B Marketing Expo in London.

This year, they reached a new level with a "Return on Investment" theme, transforming their stand into a captivating journey that guided visitors from departures to arrivals through terminals. Central to this experience was the Nimlok Connect digital engagement, where attendees had the chance to pilot their own virtual planes in a friendly competition to win a delicious Toblerone bar!

One of the standout features of Nimlok's stand was the clever use of our ChainTrack system, which introduced movement to their stand.

Using the Triple E ChainTrack, small yellow planes gracefully flew overhead, enhancing the brand's identity and creating an engaging atmosphere that sparked conversations among attendees.

What did Nimlock think of the Triple E ChainTrack? 

Nimlok described their experience as "show-stopping," emphasising that the stand achieved its goal of generating significant foot traffic and gathering numerous compliments.

Nimlok said, "Using ChainTrack added movement and a whole new dimension to the stand. We are really happy with the result! Utilising the ChainTrack to display the planes added character to the stand - we couldn't have been happier with how everything came together"

There's nothing more rewarding than receiving positive feedback and witnessing our client's creative visions come to life. Nimlok's experience shows how innovative designs can be achieved using Triple E products and systems and strategic engagement can really enhance an exhibition's presence whilst driving interactions, ultimately enhancing return on investment.

How does ChainTrack work? 

Perfect for tight spaces, continuous operation, and hiding curtains in a compact stack, ChainTrack is used in entertainment, art, and retail environments, to bringing architect’s ideas to life.

ChainTrack is an aluminium extrusion, with a chain-drive and a load capacity of 20 kg per metre. Compact stacking areas, a minimum radius of 30 mm and low maintenance make ChainTrack the ideal solution for heavy duty cycle systems, decorative drapes that need to travel flat and large drapes that need to be hidden from sight quickly, neatly and quietly.

As you plan your next exhibition, consider what ChainTrack could do for you, or how you could incorporate our products and track systems to create movement and excitement at your stand. How could you transform your space into an engaging experience that resonates with your audience?

Get in touch with our team or explore our other case studies for more inspiration today.